what I Do

One thing is certain, the social media landscape is always evolving. I make it my mission to have my finger on pulse of these changes and use the strengths of each social platform to foster organic growth and engagement.

Is AI the future of content production? My POV: Not without thoughtful human intervention. Consider me that human. I work with teams on determining the role AI can play in content lifecycles and specialize in creating high-quality content, optimized for search and discovery, that resonates with target audiences and builds trust and authority.

What makes a brand memorable? Is it big budgets? Famous celebrities? An iconic tagline? Maybe. But I believe what makes a brand truly memorable is knowing what to do, say, and BE in a moment that matters. Allow me to help you identify the moments that matter for your brand and create experiences and content that make YOU memorable.

Driving operational efficiencies, finding points of friction, and optimizing for your teams greatest strengths are key ingredients to building a successful and sustainable marketing department. My decade-long experience building teams and operational models, and implementing the technology to enable those systems, makes me the perfect partner to you if you're seeking change but don't know where to start.

True or false: social media is free?

Yes, it may cost you next to nothing to create a social account or stand up a website, but there are millions of dollars being invested to grow those accounts or drive visitors to that webpage. I work on defining the optimal media spend and strategy that yields results for your business. Additionally I've fostered relationships with agencies and negotiated brand deals to support teams working with influencer and creator campaigns. 

I support the notion that we always have something new to learn. I've been fortunate enough to be seen as an expert in my field and trusted with a platform, whether it's a keynote stage, intimate conference room, or online, to share that expertise. I specialize in creating and delivering courses, workshops, and keynote addresses. In the last seven years, my content has reached tens of thousands of people around the country.